Optimizingthe purchase processwith Vertical AI
GROW develops domain-specific Vertical AI products that combine reliable data, structured comparison, diagnosis, and conversation to help each person make a better decision faster.
What We Do
Helping people make
better decisions
with technology
GROW builds businesses around Polaris, a Vertical AI portal platform designed to optimize the purchase and service-selection process.
We create experiences that reduce hesitation and help users move toward choices they can make with confidence.
We also apply the user understanding developed through Polaris to advertising operations, continuously improving the path between people who need a solution and the businesses that can provide it.
Service
Polaris
A guiding point for better decisions.
Vertical AI Portal Platform
Polaris is a Vertical AI portal platform that integrates domain-specific content, tools for comparing options across multiple criteria such as purpose, conditions, and budget, diagnosis, and AI chat. It expands decision experiences that match each user’s real concerns across specialized fields.
Users do more than read articles. They can compare options based on their own situation, run a diagnosis, and consult AI as they move toward a more confident decision.
By addressing not only broad needs but also detailed conditions and smaller concerns, Polaris supports purchase and service choices that fit each individual.
Specialized Content
Content designed around the concerns, conditions, and decision stages of each vertical.
Comparison and Diagnosis
Users can compare options across multiple criteria such as purpose, conditions, and budget, then use diagnosis to narrow the choices that fit them.
AI Chat
Domain-specific AI answers questions in context and helps users move toward a decision with confidence.
Data Foundation
We know each service deeply,
and understand you, before we answer
Polaris combines first-party data that we independently collect and classify for each vertical with an understanding of user insight — the concerns, decision stage, and conditions behind each search. We match interested users with the products that fit and deliver content optimized for each individual.
The AI chat answers about the service you care about based on information researched thoroughly in advance — not generalities or guesswork, but established facts, with sources made explicit. It supports evidence-based choices rather than a vague impression.
Products structured into dozens of attributes
We independently collect each vertical’s services and break them down to a granularity that allows side-by-side comparison, organized into dozens of attributes and tracked continuously as diffs.
Understanding users and matching them
We read the concerns, decision stage, and conditions behind each search to grasp the user’s state, match them with the products that fit, and deliver content optimized for each individual.
Researched in advance, then answered
Rather than guesswork, the AI answers from information researched thoroughly in advance, and presents the sources it relied on.
User First
We put users first in every piece of information.
Polaris, the platform we operate, holds user-first as its guiding principle. We do receive revenue from service providers in some cases. Even so, we regard delivering the best choice for each user as our highest mission — and we build our products on that conviction.
Evaluated by one standard
Whether or not there is a revenue relationship, every service we cover is evaluated by the same criteria and the same attributes. No service is given preferential treatment.
The good and the cautions, honestly
We present not only the appeal but also the risks and caveats, and show our sources so users can decide on the best choice for themselves.
Polaris Portals
Specialized AI portals
built from Polaris
Starting from Polaris, GROW develops specialized AI portals tailored to the challenges of each field. By combining content, comparison and diagnosis, and AI chat, we expand places where users can move toward choices that fit them.
Unagi Franchise Comparison
unagi-fc-hikaku.com
A specialized AI portal for people considering opening an eel restaurant franchise. It supports decision-making through comparison across multiple criteria, a short direction diagnosis, and consultation with domain-specific AI.
Coming Soon
Additional specialized AI portals are in preparation, expanding the paths that guide users toward better decisions.
Business Model
Creating value
through confident choices
Polaris provides a purchase experience optimized for each user through content that fits each person’s situation and customized AI chat. As users find the services that are best for them, businesses gain higher-quality touchpoints. The model is centered on performance-based value sharing among users, businesses, and GROW.
Message
Faster decisions,
better choices
Information has never been easier to access. Yet the more information people find, the harder it becomes to identify what truly fits their own situation and to make a final decision with confidence.
Generative AI can change how people make decisions. Instead of only searching, comparing, and reading, users can now share their context, organize the information they need, and move closer to a decision through conversation.
GROW focuses on deeply specialized Vertical AI. By combining reliable data, comparison, diagnosis, and dialogue, we create experiences that reduce the time spent hesitating and help each person move toward the choice that is best for them.
The goal is not simply to decide faster. It is to make choices with greater confidence. We are building systems that deliver the right information and decision criteria to the people who need them.
Representative Director
Yasuji Matsuo
Profile
Yasuji Matsuo
Representative Director, GROW Inc.
Born in 1988. Matsuo began his career as a chef, working in multiple kitchens including a Michelin-starred French restaurant, where he learned an uncompromising approach to quality and attention to detail.
He then worked in real estate sales as a company employee and ran an events business on the side before becoming independent.
After going independent, he incorporated his company in 2016 and has since run businesses across e-commerce, media operations, social media operations, web production, and software development.
For development, he set aside a five-year apprenticeship, largely pausing other work to devote that time to honing his craft.
Building on this range of experience and skills, he now focuses on developing Polaris, a Vertical AI portal platform that delivers the choice best suited to each individual.
Key Experience and Results
- Recorded top sales results at two real estate sales organizations through independently developed customer acquisition
- Launched an events business of his own, drawing around 200 participants per event with no ad spend
- Launched an independent online shop handling imported products and later sold the business
- Grew an owned web media property through SEO to roughly three million monthly page views
- Grew a social media account to roughly 160,000 followers in about 90 days, earning a TV appearance as a creator spotlighted by TikTok
- Reached first place among approximately 10,000 companies on a web production matching service
- Developed and launched IAMX, an owned product taken by more than 8,000 users
- After a five-year period of honing his software development skills, built Polaris and continues this work today
Company
Company Profile
- Company Name
- GROW Inc. (株式会社GROW)
- Founded
- April 2016
- Representative
- Representative Director Yasuji Matsuo
- Address
- T&J Building 7F, 2-2-12 Tenjin, Chuo-ku, Fukuoka, Japan 810-0001
- Business
- Operation of purchase and service decision-support media, advertising operations, advertising creative production, and operational analysis and improvement.
Contact
Contact
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Address: T&J Building 7F, 2-2-12 Tenjin, Chuo-ku, Fukuoka, Japan 810-0001